SMART Beds to win O2 SMARTA 100 Awards 2014 in the category of ‘Best Mobile App’

BEST BRITISH SMALL BUSINESSES UNVEILED IN O2 Smarta 100: SMART Beds NAMED AS A WINNER! and O2 Business present the UK’s 100 most dynamic and innovative small businesses

SMARTBeds™ is a cloud based service that is the first Open Source system built specifically for improving Communication in Healthcare. SMARTBeds enables continuity of care across disparate settings.

The judges: Ben Dowd (O2 Business), Shaa Wasmund (Smarta), Gary Turner (Xero), Paul Lindley (Ella’s Kitchen), Eamon Fitzgerald (Naked Wines), Al Gosling (Extreme Group), Charlie Mullins (Pimlico Plumbers), Lynne Franks (B.Hive), Polly Gowers (Give As You Live), Martin McCourt (Montagu), Matt Thomas (Smarta). and O2 Business proudly announce that SMART Beds is a winner of the 2014 O2 Smarta 100, the ultimate index of the UK’s savviest, supremely disruptive, most resourceful and socially-beneficial small businesses.

From Lick frozen yogurt and The Flash Pack exotic tours to Payfriendz social peer to peer money transfer systems, prepare to be wowed by one-person start-ups selling snacks and superfoods in Tesco (Nom Foods), all the way up the scale to the new super-league of British dotcoms.

The O2 Smarta 100 awards celebrates new UK tech powerhouses like Squawka, Rant & Rave and Pact Coffee, as much as those dedicated to changing thousands of lives for the better – Two Fingers Brewing Co, whose profits go in full to prostate cancer research.

Startups such as Housekeep feature after raising $1million in investment and won the UK Business Angel Association’s prestigious award for best Angel VC deal of the year.

In total, 2014’s Smarta 100 are generating revenues of over £70million a year and employing more than 640 people. More than a quarter are female-run businesses and half are self-funded, with just 5% borrowing from a bank. 35% have taken angel, private equity or VC funding. The oldest company founder is 56; the two youngest are just teenagers at 19.

Commenting on their inclusion in the Smarta 100, SMART Beds, co-founder, Ieva Baltalksne said: “It is an absolute delight to the whole team and friends of SMART Beds for the company to be recognised as one of the most innovative and dynamic businesses in UK.”

BEN DOWD, Business Director, O2 Business, said: “I’m thrilled to see so many innovative British businesses disrupting established companies, and taking advantage of digital technology to grow and thrive. The range of inspiring ideas on show throughout the O2 Smarta 100 proves the entrepreneurial movement in the UK is increasing in strength, and we will no doubt see the UK economy grow as a result.

SHAA WASMUND, Smarta founder, said: “The O2 Smarta 100 always showcases what is truly disruptive, innovative and engaging in the UK small business sector and this year has been no exception. Picking a winner will be no mean feat from what is a truly outstanding list.”

GARY TURNER, Managing Director of Xero said: “Xero works hard to help small businesses grow and as part of this I’m excited to be a part of the judging panel to look through what is a brilliant selection of UK small businesses. Choosing an overall winner is going to be tough and I’m looking forward to being impressed by their achievements.”

Voting is now under way to find the overall O2 Smarta 100 Business of the Year, winning £10,000 courtesy of O2

Smarta is the UK’s leading online resource for start-ups, small business owners and entrepreneurs.

Smarta also operates Smarta Business Builder, a cloud-based toolkit offering accounts, website, email, legal docs and business planning software from a single web page from £20 a month.

Smarta was founded by Shaa Wasmund and is backed by some of the UK’s top entrepreneurs, including Deborah Meaden, Theo Paphitis, Michael Birch and Sir Richard Needham. At the heart of everything we do is a commitment to encourage more people to start and grow successful businesses.

Smarta is supported by RBS, Intuit, NatWest and Mishcon de Reya.

O2 is the commercial brand of Telefónica UK Limited and is a leading communications company with over 23 million customers – read more about O2 at

O2 runs 2G and 3G networks and was the first to trial 4G/LTE, reaching speeds of over 100Mpbs, as well as owning half of Tesco Mobile. It also operates O2 Wifi, O2 Health, O2 Unify, O2 Media and has recently launched the O2 Wallet. O2 employs over 11,000 people in the UK, has 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team.

Telefónica UK Limited is part of Telefónica Europe plc which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic and is a business division of Telefónica SA.

Discover more business stories and view the full 100 here:

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